Cultural Architects · Producers · Broadcast Innovators
Sway Calloway and King Tech are the visionary duo behind The Wake Up Show—one of the most influential hip-hop platforms in broadcast history. Originating from the Bay Area in the early 1990s, their partnership redefined how authentic hip-hop was discovered, discussed, and delivered to global audiences.
Together, they created a syndicated radio movement that became a launchpad for some of the most respected voices in hip-hop, from Eminem and Wu-Tang Clan to Tech N9ne and Kanye West. The Wake Up Show wasn’t just entertainment—it was a proving ground, a stage for lyrical skill and cultural storytelling that bridged underground artistry with mainstream recognition.
Sway Calloway built on this legacy to become one of the most trusted cultural correspondents in media. From MTV News to Sway in the Morning on SiriusXM, he’s maintained a rare blend of credibility, empathy, and influence—amplifying authentic voices while setting industry standards for integrity in journalism and entertainment.
King Tech—a DJ, producer, and engineer with deep Bay Area roots—has been the technical backbone and sonic architect of the partnership. His precision behind the turntables and ear for new talent established The Wake Up Show’s reputation for excellence and discovery. His 1999 project This or That further cemented their impact, featuring artists such as RZA, KRS-One, and Eminem in a cross-generational celebration of lyricism.
Together, Sway & Tech represent more than three decades of cultural leadership and creative innovation. Their shared mission continues to spotlight authenticity, mentorship, and evolution within the global music landscape—bridging generations and genres through a foundation of respect, artistry, and community.